For any brand to succeed in the ultra-premium segment is never something that can be accomplished only in the short term. Whether it’s Huawei or any of the other extraordinary masters it admires, they all tell the same story, “It’s not about being born extraordinary, it’s about daring to be extraordinary.”
The introduction of the new brand is also a reflection of Huawei’s long-term strategic decision to cover more consumer needs through ultra-high-end products. The first product under the Extraordinary Masters brand, the Huawei Mate60 RS, along with the Mate60 series and the Mate X5 folding screen, has become an important cornerstone of Huawei’s re-entry into the market for high-end products for cell phones.
Placed in the changing times, Huawei has always insisted on high-quality, high-standard, high-uniqueness product positioning, with a long-term vision to plan for the future market. It represents the possibilities of an ultra-high-end product matrix, with the ultimate pursuit of giving users the best experience. The emergence of the Extraordinary Master will also promote competition in innovative fields such as folding screens, further stimulating competition in the ultra-high-end cell phone market. With the entry of more contestants who are willing to improve product quality and innovation, the ultra-high-end market will also provide more fresh blood and options, accelerating technological progress and product upgrading in the consumer electronics industry.
At the same time, with Rui Hong as a starting point, the Extraordinary Masters brand also serves as a window to share Chinese Chinese aesthetics with the world and promotes the promotion and cognition of Chinese aesthetics globally through product and cultural dissemination. Today’s two new products may just be the tip of the iceberg for Huawei’s uptake of the ultra-high-end market layout. In the future, there will be extraordinary masters in other terminal fields such as smart screens, smart speakers, and smart cars. With the rapid development of cloud computing, these advantages will be reflected in the terminal experience, expanding the imagination of the extraordinary masters at the same time, will also build a solid brand wall.
In Huawei’s view, non is the ability to constantly give up, deny, and insist on creation; and mortal is the courage to be serious, down-to-earth, diligent, and keep moving forward. Precisely because of the existence of the extraordinary spirit, Huawei is all the more important to continue to explore and pay tribute to the extraordinary masters of this era with the ultimate products!
The Extraordinary Master Series condenses all of Huawei’s accumulated experience in the high-end market. Through reconstruction and expansion, Huawei has realized the leap from fragmented ultra-high-end product-level innovation to unified branded design. With Huawei’s strong return, the ultra-high-end market is bound to face a major reshuffle.
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